The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Be a Successful Customer Marketer

There's not a lot of information out there on what is customer marketing. In Fluitive, which is the business that put this out, is a customer advocacy platform. And so I'm here today to talk to you a little bit about what that journey looked like when we were building it over at Sprout Social. and how I brought that to some of the other businesses that I've worked on.

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