The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 654: Customer Marketing Strategies Guaranteed to Grow Your Business with Bitly CMO Tara Robertson

The Official SaaStr Podcast: SaaS | Founders | Investors

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Building Strong Segmentation

Invest in your team and prioritize ruthlessly. You need great onboarding, you need great content that educates your customers. Think about campaigns in the same way that you do with demand gen. Building strong segmentation is a critical step to building out customer marketing.

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