Peter Cunio's Turnaround at Marvel Comics

Peter Cunio, a seasoned turnaround expert, was brought in to save Marvel Comics from bankruptcy. At that time, Marvel's revenue primarily came from paper comic books. Cunio recognized the need to transform Marvel into a movie company, focusing on leveraging its vast library of over 7,000 characters. The shift from comic books to movies proved successful, with films such as Spider-Man and The Avengers dominating the box office. Cunio emphasized the importance of strong leadership and creating a new culture within the company. He also made strategic decisions like moving manufacturing to Asia to increase competitiveness. Marvel's success continued, eventually leading to its acquisition by Disney for $4.5 billion, solidifying its position as a powerhouse in the entertainment industry.