Peter Cuneo

Peter Cuneo, managing principal of Cuneo and Company, is a turnaround expert with a history of revitalizing companies like Marvel and Black & Decker. He discusses the crucial role of company culture in recovery efforts and shares strategies for effective decision-making. Cuneo highlights the impact of transformative choices, like casting Robert Downey Jr. as Iron Man, on company culture and success. He emphasizes the need for capable teams, effective communication, and a growth mindset when navigating challenging organizational landscapes.

Peter Cuneo, former president and CEO of Marvel, discusses his expertise in turning around struggling businesses. He emphasizes the importance of teamwork, creativity, and fostering a positive culture. Cuneo shares the bold decision to cast Robert Downey Jr. as Iron Man, highlighting risks taken in entertainment transformations. He reflects on the emotional challenges leaders face during change, and outlines when it's crucial to step aside and adapt to new challenges. His insights showcase how decisive leadership can revive entire organizations.

Today, Marvel is one of the most substantial forces in American media, but when Peter Cuneo joined the company as CEO in 1999, it was a struggling publishing house teetering on the edge of bankruptcy. Ten years later, Disney bought Marvel for $4.5 billion. Cuneo tells his unlikely origin story and how he became the "turnaround superhero." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peter Cuneo, the former CEO who revitalized Marvel Entertainment from bankruptcy to a lucrative Disney acquisition, shares his journey and insights. He discusses the art of admitting mistakes in leadership and how vulnerability fosters loyalty. Cuneo reveals his 32 leadership principles, emphasizing transparency and emotional maturity. He recounts Marvel's transformation, highlighting innovative strategies that unlocked its potential and changed the landscape of cinematic storytelling. Tune in for lessons in turnaround leadership and the power of a strong corporate culture.

Peter Cuneo, former CEO and Vice Chairman of Marvel Entertainment, led the company through a remarkable turnaround after its bankruptcy. He reveals how embracing the unfamiliar sparked innovation and allowed him to make bold leadership decisions. Cuneo discusses the secret weapon of being an outsider, the vital components of a creative culture, and the strategic reasoning behind casting Robert Downey Jr. as Iron Man. His insights on cultural shifts and accountability are essential for fostering risk-taking and driving success in any organization.