How Leaders Lead with David Novak

#251: Peter Cuneo, Former CEO and Vice Chairman of Marvel Entertainment – Embrace the unfamiliar

Aug 7, 2025
Peter Cuneo, former CEO and Vice Chairman of Marvel Entertainment, led the company through a remarkable turnaround after its bankruptcy. He reveals how embracing the unfamiliar sparked innovation and allowed him to make bold leadership decisions. Cuneo discusses the secret weapon of being an outsider, the vital components of a creative culture, and the strategic reasoning behind casting Robert Downey Jr. as Iron Man. His insights on cultural shifts and accountability are essential for fostering risk-taking and driving success in any organization.
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INSIGHT

Outsider Perspective Advantages

  • Entering a turnaround with outsider knowledge can reveal flawed industry practices.
  • Changing the rules often unlocks new paths to success.
ANECDOTE

Risky Casting of Robert Downey Jr.

  • Marvel took a risk casting Robert Downey Jr. despite his troubled past.
  • That risk paid off, making him a star and changing industry casting norms.
ADVICE

Encourage Every Idea

  • Foster a culture where every idea is worth discussing, no matter how unconventional.
  • This openness encourages creativity and attracts talent.
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