HBR On Strategy

How to Lead a Successful Turnaround

69 snips
Mar 26, 2025
Peter Cuneo, managing principal of Cuneo and Company, is a turnaround expert with a history of revitalizing companies like Marvel and Black & Decker. He discusses the crucial role of company culture in recovery efforts and shares strategies for effective decision-making. Cuneo highlights the impact of transformative choices, like casting Robert Downey Jr. as Iron Man, on company culture and success. He emphasizes the need for capable teams, effective communication, and a growth mindset when navigating challenging organizational landscapes.
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ADVICE

Cultural Assessment

  • Assess company culture and employee values in turnaround situations.
  • Understand the gap between perceived importance and actual importance of tasks.
INSIGHT

Turnaround Preparation

  • Analyze industry dynamics and the company's position within it.
  • Be prepared for negative surprises despite thorough external research.
ADVICE

Turnaround Team

  • Focus on execution and having a strong team in place.
  • Turnarounds require people who can handle risk and see potential rewards.
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