

How to Lead a Successful Turnaround
69 snips Mar 26, 2025
Peter Cuneo, managing principal of Cuneo and Company, is a turnaround expert with a history of revitalizing companies like Marvel and Black & Decker. He discusses the crucial role of company culture in recovery efforts and shares strategies for effective decision-making. Cuneo highlights the impact of transformative choices, like casting Robert Downey Jr. as Iron Man, on company culture and success. He emphasizes the need for capable teams, effective communication, and a growth mindset when navigating challenging organizational landscapes.
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Cultural Assessment
- Assess company culture and employee values in turnaround situations.
- Understand the gap between perceived importance and actual importance of tasks.
Turnaround Preparation
- Analyze industry dynamics and the company's position within it.
- Be prepared for negative surprises despite thorough external research.
Turnaround Team
- Focus on execution and having a strong team in place.
- Turnarounds require people who can handle risk and see potential rewards.