HBR On Strategy cover image

How to Lead a Successful Turnaround

HBR On Strategy

00:00

Transformative Decisions in the Marvel Turnaround

This chapter explores the significant decision behind casting Robert Downey Jr. as Iron Man, highlighting the initial doubts from Marvel's board due to his reputation. It underscores how this bold choice transformed the company's culture and paved the way for innovative storytelling in the franchise.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app