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The Real Turnaround in the Motion Picture Business
"We had a guy named David Maisel who had a dream that we could create our own studio," he says. "There was a lot of skepticism in the investment community, how the hell can Marvel suddenly create a studio like the big... We had made something like 14 films before we started talking about our own studio." The company raised $500 million to fund the studio; it gave away no equity.