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Marvel: Peter Cuneo
Wisdom From The Top with Guy Raz
I Have Scars From the Turnarounds
In every single case of a turnaround, it's not the product that's the central problem. The way you change the marketing is by having strong leadership. I think if you're doing turnarounds or any leadership position where it's not radical, but you have to make change, you're going to find people who will be unhappy.
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