

94: Tiny Habits by BJ Fogg
Fogg Behavior Model
- The Fogg Behavior Model (B=MAP) explains behavior as motivation * ability * prompt.
- This model helps understand why habits fail, offering more control than just cue-routine-reward.
Behavior vs. Habit
- The Fogg Behavior Model (B=MAP) focuses on how to initiate behaviors, not just the habit loop itself.
- It explains how to encourage or discourage behaviors by adjusting motivation, ability, and prompts.
Troubleshooting Habits
- Troubleshoot habit problems by addressing prompts and ability before motivation.
- Increase ability or motivation to perform desired actions, or decrease them for unwanted ones.









When it comes to change, tiny is mighty. Today’s author (who also happens to be the world’s leading expert on habit formation) shows us how we can have a happier, healthier life: by starting small. Join Joe & Mike as they dive back down the habits rabbit hole and examine how these little changes lead to big results.
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