

5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Mar 25, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 2min
How to Use AI for Small Business Marketing
02:19 • 5min
The Connection Between the Creator Economy and Content Marketing
07:02 • 4min
Epic Content Marketing: A New Version
11:18 • 2min
The Unconventional Ways to Build an Audience
13:36 • 2min
How HubSpot Can Help You Build an Audience
15:47 • 3min
How to Build a Successful YouTube Channel
18:21 • 3min
The Rise of Strategic Sponsorships
21:11 • 3min
The Importance of a Long Term Strategy
23:46 • 3min
How to Buy an Audience in a Tight Budget
27:00 • 3min
How to Produce Less Content With More Impact Than Targeting Social Sharing
30:00 • 2min
How to Be a Great Influencer
31:34 • 4min
The Importance of Quality Content
35:21 • 2min
The Importance of Emotion in Content Creation
37:02 • 3min
How to Monitor Your Data-Driven Marketing
40:07 • 4min
How to Create New Revenue Pockets From Your Existing Content Mix
43:38 • 2min
The Importance of Building Assets First
45:26 • 4min
The Yin and Yang of Content Marketing
49:23 • 3min
How to Foster a Network of Content Creators
51:55 • 3min
Joe Politsi at Corona Marketing
54:30 • 2min