5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
00:00
How to Foster a Network of Content Creators
The people that can sell your products and services the most are your employees. So have them build your audience, give them the assets to do their own thing. IBM did that whatever years ago when they first got into socials. I'd like to see that again with just content creation. There's just so much potential out there.
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