5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
00:00
The Unconventional Ways to Build an Audience
Sebastian: Content marketers are looking at mergers and acquisitions. They're actually going out and acquiring, which was never discussed five years ago. He says it makes sense to buy a creator's business so you can get right to selling through that engine. Sebastian: It really taps into the age of influence when we didn't have the term 'creator economy'
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