5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
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The Importance of a Long Term Strategy
Most enterprises have been built on the advertising interruption model. You cannot build an asset in a campaign. What you're trying to do is interrupt as much as you can over a short period of time. And then you go on to the next thing. If anybody listening to this wants to get involved in content marketing, I probably would say your first instinct should look at a marketing goal of retention or how we generate more yield from a current customer.
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