5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
00:00
The Rise of Strategic Sponsorships
The move from financial buyers to strategic buyers. Companies that would have sponsored a website in the past say, oh, well, they've done the hard work of building that audience. It's almost like an extension of what StreamYard did at Vid Summit. The majority of my fractional CMO customers are startup small businesses.
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