5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
00:00
The Importance of Building Assets First
Robert Rose: I believe that in a lot of cases, the marketing department can be a revenue generator on its own. The only reason you're not doing it is because you haven't thought about it before or you think it's going to get killed in the organization. So back to the beginning of our conversation, start a pilot program, build the audience and then look at all the revenue possibilities.
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