
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Your Digital Marketing Coach with Neal Schaffer
00:00
The Importance of Quality Content
I went from 1,600 blog posts to 400 because there was just too much. I want the content that's really going to be evergreen. And through going up to creating 100 new strategic posts or maybe 150, I have doubled the traffic compared to when I had more than three X more posts. There may come a time where it's like, you know what? It's not worth it anymore. But when something is not worth it, one of my mentors in the corporate world before social media was like, a strategy is just about deciding what not to do."
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