

Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
Nov 30, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
What You Do Is Who You Are, Not Company Culture, but Company Values?
01:47 • 2min
What Are Your Core Values?
03:39 • 3min
What's the Connection to Marketing, Marketing Strategy, Everything That's in Your World to This Company Values Topic?
06:54 • 2min
What's the Difference in Marketing?
08:55 • 3min
Is Your Product Convenient?
12:00 • 2min
How Do You Build a Marketing Team That Understands Customers?
13:33 • 3min
Product Market Fit Is Forged
16:11 • 2min
Product Marketing - What Does It Look Like?
18:25 • 4min
How Do You Get Customer Feedback From Your Company Pitch Deck?
22:46 • 3min
Storytelling Beats Numbers Handily
25:42 • 3min
Telling the Story of Your Company
28:29 • 4min
How Do You Suss Out Confirmation Bias?
32:28 • 4min