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4min chapter
Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
BUILD with Blake Bartlett
Telling the Story of Your Company
Marketers shouldn't view themselves as something done at the end, but when we're ready. Marketing team should be there before you've written the first line of code. You know whether a product is going to be differentiated or not if you're in marketing because your job is to differentiate things.
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