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Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
BUILD with Blake Bartlett
What's the Difference in Marketing?
Every employee, no matter what role you play, you still play two roles. Everybody plays the same roles even if they have a different title or apartment. And so you're planning the seed and making it very clear from day one that this is who we are. Great marketing is authentic to what the company really stands for, what they really believe. It's impactful. It does not sacrifice credibility in pursuit of being compelling. You know it when you see it.
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