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Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message

BUILD with Blake Bartlett

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Product Market Fit Is Forged

Marketing expert says product market fit is forged, not just a science experiment. Marketers have to be willing to listen and tweak their strongly held vision with the facts on the ground. "You aren't hiring people that are dogmatic or that are ideological," he adds.

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