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Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message

BUILD with Blake Bartlett

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What You Do Is Who You Are, Not Company Culture, but Company Values?

Marketing expert says he learned a lot from Ben Horowitz's new book, What you do is who you are. He cites the importance of values in dictating whether a company will be successful. "I actually have now become very much convinced that a company's values are probably the most important thing"

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