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Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
BUILD with Blake Bartlett
How Do You Build a Marketing Team That Understands Customers?
The ultimate arbiter of what matters is the customer. A marketing team and any marketing individual has to have the natural inclination and the desire and the ambition to go meet directly with customers. Steve Blank would say, get outside the four walls of your building. Founders should be out talking to customers, not sitting inside just building.
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