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The Marketing Companion
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A new marketing framework
May 23, 2022
41:49
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How Do We Get Our Leaders to Understand These Changes?
03:17
Community, Craft, Mastery, Craft - That's What I'm At.
03:58
Are We All Hiring Products and Services in a Pandemic?
03:18
1.
Introduction
2min
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2.
Bringing the Uprising to Europe
4min
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3.
The Job to Be Done Framework
4min
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4.
Are We All Hiring Products and Services in a Pandemic?
3min
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5.
The One Thing I Still See as a Key Wrong in the Marketing Community?
5min
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6.
Byer Personas - Isn't That Always the Accurate Answer?
3min
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7.
How Do We Get Our Leaders to Understand These Changes?
3min
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8.
How Do You Get Leaders to Buy Into the Jobs to Be Done Framework?
5min
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9.
What's the Difference Between Brand Architecture and Brand Architecture?
2min
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10.
Is the Idea of Branding Over?
4min
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11.
Community, Craft, Mastery, Craft - That's What I'm At.
4min
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12.
I Love You, Ma'am, You're My Muse
2min
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Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.
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