3min chapter

The Marketing Companion cover image

A new marketing framework

The Marketing Companion

CHAPTER

Byer Personas - Isn't That Always the Accurate Answer?

i was surprised that this past year i didn't get any sea level person that had actually spent time either on the phone or in the field with a customer. I will say the most at, i think, one of the most important and impactful a things that this jobs to be done framework offers us is it prevents us from stereotyping. No two socramoms are alike, right? You've got socramomsc across all spectrums. A so to say someone's a socker mom tells you absolutely nothing but to understand a job that a mom is hiring socker to do,. That's where you're going to really start to see the clusters of needs that maybe your organization

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