5min chapter

The Marketing Companion cover image

A new marketing framework

The Marketing Companion

CHAPTER

The One Thing I Still See as a Key Wrong in the Marketing Community?

i still see as a key weakness in the marketing community, which is to get at this level of that functional, emotional, in relational and in some cases, spiritual, jobs that people are needing done. You really have to know your customer or your client yat you have to actually really know them. Marketing is about reconnection. It's the true indYou can get pieces of this from data, but a lot of what we're talking about here comes from real conversationsah,. just like you and i are having phone calls, video chats, you know, being in the field.

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