Is the Idea of Branding Over?

i think t the idea of branding is just being overhauled a it's itus o different than it was ten or maybe even five years ago. I see that the best man companies tend to do everything great, including marketing. An if you look at a cumpat a brand like nike or disney, they're doing more things that are co created. If you have a community that's connected and engaged, you don't need marketing any more. And i think the great, great example of that is keith's socks. He's wearing his socks as a symbol to say, this is a company i believe in. They will never let me down.