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3min chapter
A new marketing framework
The Marketing Companion
How Do We Get Our Leaders to Understand These Changes?
Heather mc kay: How do we get our leaders to understand these changes that are going on right now and the need to be humble? keith: We need to educate our leadership about about what's going on. heathermckay: I think it's really a lot about education, because not only are our customers changing in this really cataclysmic period that we're in right now.
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