How Do You Get Leaders to Buy Into the Jobs to Be Done Framework?

Every leader in every organization is also hiring their job and the business to do a specific job for themselves that has a functional air, an emotional air, a relational air. If we understand the job they need done, and we can find the kind of the ven diagram cross over to where the jobs the clients or custo s need done intersect with the jobs the leaders need done, that's a really sweet spot for marketers to be working in. And then flipping back over to our start with wy comment, which is, yes, i had the same thought when i heard the simon synic thing. Heather: How do you get leaders of an organization to buy into the jobs to