What's the Difference Between Brand Architecture and Brand Architecture?

"There's nothing lemon heads is going to do to make me stop buying lemon heads, unless something really scandalous and awful comes out about the company that might change. But i just think this framework s still a very healthy framework to help us kind of think as buyers about why we buy the things we buy," he says. "A rob o brings up an interesting question. How does it really differ from creating a brand or brand architecture?"