Masters of Scale
The science of fresh starts, with change expert Katy Milkman
Jan 2, 2025
Katy Milkman, a behavioral scientist and bestselling author, shares her insights on the art of making effective changes. She discusses the concept of 'fresh starts' and how they can be leveraged for growth in personal and professional realms. Katy introduces 'temptation bundling' to overcome procrastination and offers science-backed strategies to enhance New Year's resolutions. She also emphasizes the power of 'micro wins' in organizational change and the importance of accountability and incentives in achieving lasting behavioral change.
33:26
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Quick takeaways
- Katy Milkman highlights the concept of temptation bundling, which combines enjoyable activities with tedious tasks to enhance motivation and habit formation.
- The podcast emphasizes the significance of 'fresh starts' in goal-setting, while also recognizing the need for sustainable strategies to maintain progress beyond initial motivation.
Deep dives
Masters of Scale Business Awards
The episode highlights the opening of applications for the 2025 Masters of Scale Business Awards, which recognizes organizations that demonstrate significant achievements aligned with the show’s themes. The awards aim to include companies at all stages, encouraging stories from not only well-known entities like Fortune 500 companies but also from smaller businesses. This inclusive approach underscores the importance of celebrating various success stories, regardless of an organization's size or stage of growth. Interested parties are prompted to apply by visiting the specified website, emphasizing the desire for diverse narratives from different journeys.
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