Katy Milkman, a behavioral scientist and bestselling author, shares her insights on the art of making effective changes. She discusses the concept of 'fresh starts' and how they can be leveraged for growth in personal and professional realms. Katy introduces 'temptation bundling' to overcome procrastination and offers science-backed strategies to enhance New Year's resolutions. She also emphasizes the power of 'micro wins' in organizational change and the importance of accountability and incentives in achieving lasting behavioral change.
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volunteer_activism ADVICE
Pre-Mortem for Goal Setting
Identify obstacles to achieving your goals by conducting a "pre-mortem."
This involves anticipating potential problems before they occur, which helps in finding solutions.
insights INSIGHT
Obstacles to Change
Common obstacles to change include impulsivity, procrastination, and conformity.
Other obstacles include confidence and laziness.
volunteer_activism ADVICE
Detailed Planning and Enjoyment
Create detailed plans with specific when, where, and how statements to achieve your goals.
Make goal pursuit enjoyable to improve adherence.
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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
How to Change
The Science of Getting from Where You Are to Where You Want to Be
Katy Milkman
In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.
Nudge
Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler
Cass R. Sunstein
In 'Nudge,' Thaler and Sunstein argue that by understanding how people think, we can design 'choice architectures' that nudge people toward better decisions for themselves, their families, and society. The book introduces the concept of 'libertarian paternalism,' where gentle nudges guide people toward beneficial choices without limiting their freedom. It explores various aspects of human decision-making, including the distinction between the 'Automatic System' and the 'Reflective System' of thinking, and provides numerous examples of how nudges can be applied in real-life scenarios to improve outcomes in health, finance, and other areas[1][3][5].
Thinking, Fast and Slow
Daniel Kahneman
In this book, Daniel Kahneman takes readers on a tour of the mind, explaining how the two systems of thought shape our judgments and decisions. System 1 is fast, automatic, and emotional, while System 2 is slower, effortful, and logical. Kahneman discusses the impact of cognitive biases, the difficulties of predicting future happiness, and the effects of overconfidence on corporate strategies. He offers practical insights into how to guard against mental glitches and how to benefit from slow thinking in both personal and business life. The book also explores the distinction between the 'experiencing self' and the 'remembering self' and their roles in our perception of happiness.
‘Fresh Starts’ are a powerful tool for making change. So to kick off 2025, Katy Milkman stops by to give us science-backed strategies for reaching our goals. Milkman is a behavioral scientist, Wharton professor, and bestselling author of How to Change. In this episode, she sits down with host Jeff Berman to share proven ways to carry the momentum of positive change in our personal and professional lives beyond January.
Masters of Scale 
