Mobile Dev Memo Podcast
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
Jul 16, 2024
Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.
54:48
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Quick takeaways
- Understanding the impact of cookie deprecation in Chrome is crucial for web publishers.
- Practical experience is essential to comprehend money flow dynamics in digital advertising.
Deep dives
Rockerbox: Navigating the Marketing Maze
Rockerbox offers a guiding hand in the intricate realm of omnichannel marketing by enabling brands to pinpoint the effectiveness of their marketing efforts. With notable partnerships with brands like Weight Watchers and Nutraful, Rockerbox provides insights into campaign performance across various digital and offline channels. By eliminating the guesswork in marketing strategies, Rockerbox empowers smarter investment decisions.
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