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6min chapter
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
Mobile Dev Memo Podcast
Impact of IDFA Deprecation on Hyper Casual Game Advertising and Ad Traffic Trading
This chapter explores the repercussions of IDFA deprecation on hyper casual game advertising purchases and the practice of buying traffic within the MFA ecosystem, emphasizing the challenges faced by publishers due to changes in ad networks and ad arbitrage strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode