Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
Mobile Dev Memo Podcast
Unpacking Cookie ID Misrepresentation in Bid Requests
The chapter examines an incident involving Colossus SSP misrepresenting cookie IDs in auctions, sparking concerns about the sell side manipulating signals for financial gain. It delves into the blurred line between unintentional errors and intentional fraud in web advertising, emphasizing that fraud is determined by intent and the challenges in avoiding crossing that line.
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