In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover:

• The current state of the open programmatic web;
• What caused the rapid decline of made-for-advertising (MFA) supply;
• How the largest premium web publishers will adapt to cookie deprecation in Chrome;
• Whether cookies will ultimately be deprecated in Chrome;
• Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome;
• The dynamics behind OEMs claiming ad rights within CTV apps.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.