Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
Mobile Dev Memo Podcast
Understanding the Mechanics and Challenges of Digital Advertising
The chapter delves into the complexities of the programmatic advertising market, with insights on supply and demand measurement, challenges faced by practitioners in the industry, and the impact of advancements like Advantage Plus and P-Max. It discusses the importance of comprehending auction mechanics, inefficiencies caused by daisy chaining, and the exploitation of unsophisticated buyers by intermediaries in today's media procurement landscape.
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