Chris Kane

In a lively discussion, Mike O’Sullivan, co-founder of Sincera, and Chris Kane, founder of Jounce Media, dive into the contentious world of transaction IDs in ad tech. They explore how these IDs can harmonize ad requests and streamline auctions while addressing publisher concerns about revenue loss and data privacy. The duo debates the influence of The Trade Desk and the pressing need for transparency and standardization in the industry. They also tackle the complexities of auction duplication and underline the importance of engaging with buyers to enhance understanding of market dynamics.

Chris Kane, programmatic advertising expert, discusses the shift in open internet advertising, bid stream compositions, ad placement quality, brand safety, AI's influence on the industry. Highlights include challenges publishers face in revenue diversification, bid stream congestion, importance of ad placements optimization, and AI's impact on bidding platforms and contextual advertising.

Chris Kane, an ad tech expert known for his insights into bid stream signals, joins Mike O'Sullivan, who provides a buy-side perspective on the same topic. They engage in a lively debate covering critical issues like ad verification and the integrity of bid requests. The conversation also highlights the complexities of bot traffic in digital ads and the ongoing war over DSP fees. With dynamic viewpoints, they tackle trust, transparency, and the evolving landscape of ad tech, offering listeners an engaging look into industry challenges and innovations.

Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.

Chris Kane, from Jounce Media, delves into the chaotic world of ad tech, revealing shocking insights about the state of the open web. He discusses the downfall of Multi-Functional Advertising (MFA) and how DSPs serve low-quality impressions instead of high-value ones. Kane sheds light on the economic struggles of publishers, caught in their own Hunger Games of optimization. He emphasizes the critical need for transparency and trustworthiness in ad tech, all while sharing his personal growth philosophy and the occasional dance-off. Dive in for a rude awakening!