Chris Kane

Chris Kane, programmatic advertising expert, discusses the shift in open internet advertising, bid stream compositions, ad placement quality, brand safety, AI's influence on the industry. Highlights include challenges publishers face in revenue diversification, bid stream congestion, importance of ad placements optimization, and AI's impact on bidding platforms and contextual advertising.

Chris Kane, an ad tech expert known for his insights into bid stream signals, joins Mike O'Sullivan, who provides a buy-side perspective on the same topic. They engage in a lively debate covering critical issues like ad verification and the integrity of bid requests. The conversation also highlights the complexities of bot traffic in digital ads and the ongoing war over DSP fees. With dynamic viewpoints, they tackle trust, transparency, and the evolving landscape of ad tech, offering listeners an engaging look into industry challenges and innovations.

Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.