Marketecture: Get Smart. Fast.
Episode 68: Feed DSPs what they eat with Chris Kane
Apr 19, 2024
Chris Kane, programmatic advertising expert, discusses the shift in open internet advertising, bid stream compositions, ad placement quality, brand safety, AI's influence on the industry. Highlights include challenges publishers face in revenue diversification, bid stream congestion, importance of ad placements optimization, and AI's impact on bidding platforms and contextual advertising.
41:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI is transforming advertising processes with a focus on creative, bidding, and measurement via AI technology.
- The shift towards contextual advertising emphasizes connecting authentically through culture and the importance of first-party data.
Deep dives
AI Impacting Every Aspect of Advertising
AI is revolutionizing the advertising industry, with companies across various sectors leveraging AI for creative, bidding, and measurement processes. The quote 'AI will affect every product in every company' by Sundar Pichai highlights the widespread influence of AI in advertising.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
