Marketecture: Get Smart. Fast. cover image

Episode 68: Feed DSPs what they eat with Chris Kane

Marketecture: Get Smart. Fast.

CHAPTER

Drama Surrounding Brand Safety, Elon Musk's Tweets, and Content Issues on X

Exploring issues with brand safety measurements, evaluation of mistakes made by verification tools, and concerns over ads appearing alongside inappropriate content, revealing the necessity for brands to stay vigilant in digital advertising.

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