Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
Mobile Dev Memo Podcast
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Navigating Online Content Monetization and Targeted Advertising Challenges
The chapter discusses the complexities of online content publication for monetization through ads while balancing genuine engagement and the risk of being labeled as solely revenue-driven. It explores the impacts of cookie deprecation, challenges in contextual and probabilistic targeting, concerns around fingerprinting, Apple's changes in mobile ecosystems, and the debate on alternative identifiers in advertising. The discussion also delves into the difficulties of implementing authentication for programmatic advertising and the dichotomy between casual web browsing and personalized services.
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