Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism. The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother. Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative. He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination. The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.
In 'Profit First', Mike Michalowicz introduces a behavioral approach to accounting that flips the conventional formula from 'Sales - Expenses = Profit' to 'Sales - Profit = Expenses'. This system involves taking a predetermined percentage of sales as profit first and then allocating the remainder for expenses. The book provides practical, step-by-step advice and case studies to help entrepreneurs manage their businesses more effectively, ensuring early and sustained profitability and long-term growth.
In 'Feel-Good Productivity,' Dr. Ali Abdaal challenges the conventional notion that productivity is about hard work and discipline. Instead, he argues that the secret to productivity is feeling good. Drawing on decades of psychological research, Abdaal introduces the three hidden 'energisers' that underpin enjoyable productivity, the three 'blockers' to overcome procrastination, and the three 'sustainers' to prevent burnout. The book includes inspiring stories from founders, Olympians, and Nobel-winning scientists and provides simple, actionable changes to make work more enjoyable and sustainable. Abdaal's approach focuses on cultivating a deeper energy for work, balancing well-being with productivity, and enjoying the journey.
The Lean Startup introduces a revolutionary approach to building and scaling businesses, emphasizing continuous innovation, customer feedback, and scientific experimentation. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. The book advocates for 'validated learning,' rapid experimentation, and the Build-Measure-Learn feedback loop to shorten product development cycles and measure actual progress. It also stresses the importance of pivoting or persevering based on data and customer needs, making it an essential read for anyone involved in starting or growing a business[1][2][5].
Die with Zero presents a provocative philosophy and practical guide on how to get the most out of your money and your life. Bill Perkins argues against over-saving and under-living, advocating for investing in experiences early and maximizing positive life experiences. The book introduces concepts like 'time-bucketing,' 'net worth curve,' and 'fulfillment curve' to help readers optimize their life stages and make the most of their resources. Drawing from his own life experiences and insights from psychological science and behavioral finance, Perkins makes a compelling case for living large and accumulating memorable experiences rather than wealth.
In 'Expert Secrets,' Russell Brunson provides strategies to help entrepreneurs build a mass movement of people who will pay for their advice. The book is divided into sections that cover creating your personal brand, building a movement, creating belief, and using funnels to convert visitors into lifelong customers. It emphasizes the importance of finding your voice, developing an attractive character, and using story-selling techniques to connect with your audience and drive sales.
This book, written by George S. Clason, uses a series of parables to convey fundamental principles of personal finance and wealth accumulation. Published in 1926, it remains highly relevant today, offering practical advice on saving, investing, budgeting, and financial discipline. The parables are engaging and easy to understand, making complex financial concepts accessible to readers of all backgrounds. Key principles include paying yourself first, living within your means, and making money work for you through wise investments. Despite its historical setting, the book's core lessons are adaptable to modern financial practices and have had a profound impact on countless readers worldwide.
DotCom Secrets is not just another 'how-to' book on internet marketing. It focuses on the science of funnel building, helping businesses identify and fix their 'funnel' problems. Russell Brunson, the CEO and co-founder of ClickFunnels, shares his expertise gained from running tens of thousands of split tests. The book provides actionable blueprints on how to build sales funnels, increase traffic and conversions, and transform your business into a profitable sales and marketing machine. It emphasizes the importance of understanding your dream clients, creating a value ladder, and implementing effective follow-up funnels to keep customers engaged.
John Doerr's "Measure What Matters" explores the power of Objectives and Key Results (OKRs) as a goal-setting system. The book showcases how OKRs have been used by companies like Google and Intel to achieve ambitious goals. Doerr emphasizes the importance of setting clear, measurable objectives and tracking progress regularly. The book also highlights the importance of aligning goals across teams and organizations. It provides a practical framework for setting and achieving ambitious goals in various contexts, including business and personal life.
In 'How Will You Measure Your Life?', Clayton M. Christensen, along with co-authors James Allworth and Karen Dillon, explores how business principles can be applied to personal life to achieve happiness and fulfillment. The book addresses three key questions: how to ensure happiness in one's career, how to build enduring relationships with family and friends, and how to maintain integrity. Christensen emphasizes the importance of allocating time and energy wisely, avoiding the trap of short-term gains, and focusing on long-term personal and relational investments. He also discusses the 'jobs to be done' concept, encouraging readers to understand and fulfill the emotional needs of those in their lives[2][4][5].
Socratic Selling by Kevin R. Daley teaches sales professionals how to engage customers through a series of strategic questions, guiding the dialogue to uncover needs and make informed decisions. The book emphasizes respecting customer power and decision-making authority to achieve more predictable sales closures.
We have a lot of people listening to this podcast who potentially want to start their own businesses someday, maybe even today or tomorrow. This interview is with Robin Waite. Robin is a professional business coach, public speaker, and author with 20 years of experience. For 10 years Robin ran a successful design and advertising agency serving over 250 clients which he then sold before helping thousands of people become grow their businesses with his business coaching. This has been one of my favourite episodes of the podcast and Robins book, ‘Take Your Shot’ was one of the books I read as soon as it came out and it’s featured in my top 10 recommendations. In the episode we talk about how to start and grow a business in 2023 covering everything from finding your product, to pricing, to mindset and building a team. I hope you enjoy the episode as much as I did.
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📚Check out my New York Times Bestselling book Feel-Good Productivity!
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Season 6 Episode 9
00:00 Intro
04:21 What does a business coach do?
07:57 The three Fs of business
18:33 Getting your business started
28:30 Pricing yourself
44:43 Finding clients
58:30 Scaling your company
1:06:53 Managing your finances
1:18:18 How long does it take to make money?
1:25:52 You are not your business
1:28:02 Overcoming sales resistance
1:39:54 Beating the fear-factor
1:53:13 Biggest mistakes entrepreneurs make
2:00:39 Robin's backstory and finding a work-life balance
2:15:40 Work vs. entrepreneurship
2:21:35 Robin's book and a special offer
📙 If you listened to the end: https://fearless.biz/tys
🔗 CONNECT WITH ROBIN
📕 Click here to download Take Your Shot
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🔗 CONNECT WITH ALI
📲 Join My Telegram Community - **https://t.me/+bH5gLHty5kBiOGZk**
🎥 YouTube Channel
💻 Website
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📚 RESOURCES MENTIONED
Profit First by Mike Michalowicz - https://geni.us/TZKwip
Expert Secrets by Russell Brunson - https://geni.us/kCbkXVg
Benjamin Dehenney - https://www.uksmosthatedsalestrainer....
Gap Selling by David the Sales Angel - https://geni.us/iQEBC
Socratic Selling by Kevin Daley - https://geni.us/Sg9eqWN
The Lean Start-Up by Eric Ries - https://geni.us/U3tx
How Will You Measure Your Life? by Clayton Christensen, James Allworth, and Karen Dillon - https://geni.us/Il6Lcf
Die With Zero by Bill Perkins - https://geni.us/jVPWCTb
Dotcom Secrets by Russell Brunson - https://geni.us/xjiv
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philo...
Deep Dive with Ali Abdaal 
