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How To Build A Business In 2023 (The Easy Way) - Robin Waite

Deep Dive with Ali Abdaal

CHAPTER

Target Audience and Financial Strategies for Business Growth

This chapter delves into the significance of identifying a target audience when building a business and explores effective marketing strategies such as online ads and professional networking. The speakers emphasize the importance of financial management, discussing issues like cash flow, the implications of overspending, and the potential of focusing on a smaller, higher-paying client base. They also touch on the challenges faced by aspiring entrepreneurs, particularly around numerical skills and the mindset needed for business profitability.

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