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How To Build A Business In 2023 (The Easy Way) - Robin Waite

Deep Dive with Ali Abdaal

CHAPTER

Rethinking Pricing and Engagement Strategies

This chapter critiques hourly pricing models in business services, highlighting the necessity for value-based pricing that focuses on results over time spent. It discusses effective audience engagement techniques during presentations, including the use of interactive tools such as quizzes to maintain interest and gather leads. Additionally, the chapter examines psychological barriers to action, contrasting mindsets between individuals in different cultures while emphasizing the importance of practical experience in achieving business success.

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