The Jordan Harbinger Show

13: Joey Coleman | How to Ensure Lifelong Loyalty

Mar 7, 2018
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INSIGHT

Everyone Has Customers

  • Everyone has customers, even those in seemingly customer-less roles like government or non-profit organizations.
  • These "customers" can be anyone they serve, from stakeholders to the public, impacting their success.
INSIGHT

First 100 Days

  • The first 100 days of a customer lifecycle are crucial, as businesses lose 20-70% of new customers within this period.
  • This applies to all relationships; early foundations determine long-term success.
ADVICE

Nurturing Onboarding

  • Design onboarding to make new customers feel welcomed and valued instead of focusing on upselling.
  • Create a nurturing experience to build trust and connection.
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