AI Snips
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Everyone Has Customers
- Everyone has customers, even those in seemingly customer-less roles like government or non-profit organizations.
- These "customers" can be anyone they serve, from stakeholders to the public, impacting their success.
First 100 Days
- The first 100 days of a customer lifecycle are crucial, as businesses lose 20-70% of new customers within this period.
- This applies to all relationships; early foundations determine long-term success.
Nurturing Onboarding
- Design onboarding to make new customers feel welcomed and valued instead of focusing on upselling.
- Create a nurturing experience to build trust and connection.