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13: Joey Coleman | How to Ensure Lifelong Loyalty
The Jordan Harbinger Show
The Eight Phases of the Customer Journey
The first phase is assess. This is where the customer considers whether or not they want to do business with you. In a more personal context, this could be when you meet someone and try to figure out if we're going to exchange numbers after today. The second phase is admit. This is in the first 100 days strategy, day one of the relationship. And then there's step three: Let's agree to meet up at some point in the future. But as quickly as that dopamine coats our brain, it starts to recede as those feelings disappear.
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