114 (Sell): Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)

Sep 14, 2022

30:42

Episode guests

Highlights

AI Chapters

Episode notes

Introduction

2min

Top 3 Actionable Takeaways From the Podcast

4min

Are You Looking for a Partner to Weave Into the Emal?

4min

How Do You Make Your Language More Human?

4min

Do You Have a Pattern Interrupting Out Reach?

5min

How Much Content Should You Send Over 30 Days?

2min

Do You Have a Deposit Cadence? Is It Automated?

2min

How Do You Weave This Into Your Workweek?

2min

I Shouldn't Be Pitching People the Second They Connect

2min

10.

The Top 4 Takeaways From This Episode With Charley Johnson

2min

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FOUR ACTIONABLE TAKEAWAYS

Start your email with research personalization to stand out in the inbox (vs generic greeting).
Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).
Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.
Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.

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