114 (Sell): Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)

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FOUR ACTIONABLE TAKEAWAYS

• Start your email with research personalization to stand out in the inbox (vs generic greeting).
• Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).
• Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.
• Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.

PATH TO PRESIDENT’S CLUB

• Account Executive @ Salesloft
• Team Lead, Sales Development @ Integrate
• SDR @ Akkroo, an Integrate company
• Enterprise SDR @ PatSnap

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal