30 Minutes to President's Club | No-Nonsense Sales 232 (Sell) The Perfect Deal Negotiation Process (Armand Farrokh, 30MPC)
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Jul 16, 2024 
Sales expert Armand Farrokh shares actionable sales takeaways such as maintaining confidence during negotiations, making concessions painful, and finishing deals strategically. He discusses negotiation tactics, handling client requests, and finalizing deals effectively. Farrokh's journey to President's Club and resources for sales professionals are highlighted.
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Create Cost For Every Concession
- Always create a cost for every concession in negotiation.
- This stops customers from expecting freebies and forces them to trade something of value each time.
Use Fake Walk To Push Back
- Use a fake walk to deal with unreasonable discount requests.
- Act like the deal probably isn't a fit to pressure the customer to clarify.
Act Surprised At Price Pushback
- When giving price pushback, act surprised and confident.
- Avoid normalizing discounts by suggesting the price might be misunderstood or misrepresented.