The WARC Podcast Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
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Jun 18, 2025 Rob Campbell, Chief Strategy Officer at Colenso, delves into the creative mindset of artists, emphasizing the need for authenticity and resilience in the creative process. Andrew Tindall, SVP at System1, shares insights on the power of emotional connections in advertising and the importance of brand consistency for business growth. The duo explores how personal expression can reshape marketing, encouraging a cultural shift towards more meaningful creativity. They discuss the rise of creators and how they challenge traditional media norms.
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Artists Prioritize Creative Vision
- Artists prioritize their creative vision over conforming to established systems.
- Their commercial success stems from fulfilling creative ambitions, not the other way around.
Artists Embrace Failure and Risk
- The ad industry has become too risk-averse, which limits creativity.
- Artists embrace failure as a learning process and keep moving forward without fear.
Trust Creative Instincts
- Avoid outsourcing creative responsibility to those who haven't practiced creativity.
- Instead, trust instincts and focus on what feels right to unlock creative potential.