Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
The WARC Podcast
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The Power of Brand Consistency
This chapter explores the latest findings on 'Compound Creativity' and the pivotal role of brand consistency in achieving higher returns on investment. Through research insights and examples, it underscores the necessity of teamwork and long-term commitment in maintaining effective brand messaging for sustained business success.
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