
Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
The WARC Podcast
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The Rise of Creators in Modern Media
This chapter explores the transformative role of creators at a major festival, emphasizing the shift in media dynamics driven by platforms like YouTube. It showcases the success stories of content creators, their ventures beyond digital platforms, and the innovative strategies that challenge traditional media norms.
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